Should Kids Go At A Year Round School - 912 Words

Tabitha Serr Mrs. Misselhorn 7th Hour Language Arts 29 March 2017 â€Å"Should Kids Go to a Year Round School?† When I return to school after summer, I always struggle to remember anything from the months before. For this reason, I personally think kids should go to a year round school. Moreover, kids shouldn’t have such a long summer vacation. Students should go to a year-round school for more intersessions throughout the year, so they have less stress, it will be easier to remembering what they learned, and year-rounds schooling has smaller intersession you can use if you are falling behind, you can catch up. The first reason why kids should go to a year round school so they will have shorter breaks so they won’t forget anything they have†¦show more content†¦As a student, having more frequent breaks could benefit students and teachers. â€Å"Although cumulatively there would be fewer days of, the frequency of school breaks would be much higher† (Top 10 Reasons). Normal schools have a summer break, two other breaks, and an assortment of different holidays (Top 10 Reasons). Additionally, if kids go to year-round school, which have more frequent breaks, they could have less stress. The third reason is many year-round schools have an intersession with creative classes. According to â€Å"Year-Round Schooling Offers Benefits over a Traditional Calendar,† the scheduled breaks or vacations for students are called intersessions. Nevertheless â€Å"Intersession also is a fertile period for enrichment and creativity† (Year-Round Schooling Offers Benefits). Year -Round schools can have 1-3 week classes for a number of different subjects (Year-Round Schooling Offers Benefits). Also, as a student, intersession is a great way to catch up for a student falling behind in classes. Likewise, if a student is struggling with a certain subject they can take a class during their intersession, then when classes restart they could be caught up. In addition, high school students may use the fall and winter intersessions to scope out future colleges. Students who participate in sports can use the intersession as a way to catch up on their studies if they are not at the level they are expected to be at (Year-Round Schooling Offers Benefits).Show MoreRelatedShould Kids Have A Summer Break?994 Words   |  4 PagesArts 24 March, 2017 Should Kids Have a Summer Break? Can you imagine going to an all year round –school? It must be horrible. You would have to go to school all year with short breaks in-between quarters. You couldn’t go on vacation, you couldn’t do activities, and summer is for family memories and its tradition. So why would we change tradition to go to school all year. Here are reasons why we shouldn’t apply to an all year round –schools. The first reason why kids should have summer beak is becauseRead MoreEssay about Year Round Education839 Words   |  4 Pages01 ­14 ­15   Why  Take  on  Year  Round  Schooling?  Ã‚      â€Å"Pop  quiz,  lets  see  what  you  remember.†Ã‚  Often  people  realize,  Ã¢â‚¬Å"Shoot!  I  forgot   everything  from  last  year!†Ã‚  Why  go  through  that  I ­have ­no ­idea ­how ­to ­do ­this  kind  of   stress  when  year  round  education  can  fix  that  so  simply.  Even  though  year  round   schooling  is  uncommon,  it  will  make  a  positive  impact  on  society.  In  the  United  States   there  are  only  3,181  year  round  schools  that  exist,  but  the  number  is  still  continuing  to   grow.  Year  round  schooling  promotes  higher  levels  of  excellence  for  students  and  Read MoreEssay On Year Round School722 Words   |  3 Pages Year round schooling should be a thing. The time we leave school and go back to school is crazy now we get about a month off and when we leave we forget everything we have learned the past year. Its preposterous and repetitive, why forget everything we learned and struggle to relearn it when we could just stay in school. Most kids are against it because they dont want to lose their summer vacation but when it comes down to it, youd get more time off and more breaks if you had year round schoolingRead MoreWhy Year Round School Is More Harm Than Good978 Words   |  4 Pagesof school for summer. They count down the last few days until the bell rings on that last day and they are out for summer break. They get so excited to be able to go on vacations, spend more time reading, visiting family, and of course, s leeping in. Children also look forward to going back to school after summer break. They are so excited for the first day of class that they have to get all new school supplies. They wake up extra early and are ready to learn on that first day. If school wasRead More Year Round Schooling Speech Essay examples642 Words   |  3 PagesYear Round Schooling Speech Have you ever thought about what life would be like having to go to school year round? Well kids today feel that with all the pressure and work they have during the school year, they need the 3 month break time period in order to regroup themselves and have a change of scenery. Year round schooling in the past few years has become a trend that is sweeping the nation, and I am going to tell you why year round schooling IS NOT a way to send the children of AmericaRead MoreEssay on Year Round Schooling Gets an F-752 Words   |  4 Pagesmost powerful weapon, which you can use to change the world†. School boards today are taking these words to heart, as they are concerned about student’s education more than ever. The solution to their concerns of students weakening education is the method of Year Round Schools. This supposed â€Å"education-saving† method offers the same amount of school days except the traditional summer break is exchanged for smaller breaks throughout the year. Although this method is supposed to boost students learningRead MoreThe Positivity of Year-Round Schools Essay816 Words   |  4 PagesDo you ever wonder why the kids cause so much chaos during vacation? Well they have too much time on their hands and not enough supervision. Back when we lived in a basic economy, summer vacation made sense because academic achievement mattered less. An absence of air conditioning or modern hygiene turned crowded schools into health-risks, and children had moms who were home every day. Times have changed now, so we have no need for summer vacation. Year Round schools would be successful because GPAsRead MoreShould School Go Year Round? Essay1471 Words   |  6 Pagesthe school year, there is one thing that will always be on every child’s mind: How far away is summer vacation. We all experienced this as children, and it kept us focused on getting through the school year so we did not need to go to summer school. For many students they looked forward to all of the amazing things they can do in the summer with their friends and family. A struggle with education for a long time is having kids not forget the information that they learned during the school year. ThisRead MoreGraduation Speech : Year Round Schooling1635 Words   |  7 PagesYear-Round Schooling The average school period is one hundred and eighty days with small breaks in between and a three-month break during summer to ease students’ minds and let them relax. The Board of Education should make all schools in the United States year-round to increase educational time and decrease the loss of knowledge over the breaks. It gives students the same time to relax and plan family vacations periodically throughout the year, but never creates the stress of changing sleep schedulesRead MoreSwitching to a Year-Round School Calendar Essay1092 Words   |  5 PagesStates, most schools still use a ten-month calendar that was developed when our country’s students needed school off to help with harvesting (Palmer). Trimble Local Schools Superintendent Kim Jones says, â€Å"year-round schooling is the notion of getting away from the old agrarian calendar...which was formed up around the planting season. Students were out of school from April until harvest to work in the fi elds,† (qtd. in Hapka). Under the agrarian system, most United States students are in school for nine

Coe Framework And Ethical Dispositions Comparison Matrix...

COE Framework and Ethical Dispositions Comparison Matrix Instructions:In the left-hand column, list seven instances of overlap between the Association of American Educators’ four principles of ethical teachers and the Teacher Candidate Proficiencies in Conceptual Framework. Be sure to cite each appropriately. In the right-hand column, state the priority from 1-7 (â€Å"1† being the most important) youwould assign this concept as an educator.State and defend your rationale. Use research to support your rationale. Comparison of overlapping statements regarding teacher ethics Priority of specific ethical disposition/protocol and rationale Example: â€Å"The professional educator continues to grow professionally†(AAE, 2001). â€Å"Learners will develop the values, commitments, and ethics that positively impact the educational community as well as the educator’s own professional growth.† (COE-GCU Framework, 2010). Example: Priority ranking : 5 I have ranked the issue of Professional Growthat number five because†¦Actually, Meninger (1986) said that†¦ Technology Integration—â€Å"Learners will be able to select and use applicable technology to enhance learning experiences.†(COE-GCU Framework,2011) P-I.3—â€Å"The professional educator continues professional growth.†(AAE,2014) Priority Ranking:6 I have ranked this issue of technology integration number 6 because technology is used to magnify learning. â€Å"Teachers make thoughtful use of computers and other technology in the classroom, not to replaceShow MoreRelatedConceptual Framework Ethical Dispositions Essay1262 Words   |  6 PagesEDU 576 Conceptual Framework amp; Ethical Dispositions Dr. Susan Meredith Framework and Ethical Dispositions Comparison Matrix Instructions: In the left-hand column, list 7 instances of overlap between the two documents by asserting the comparison of the overlapping statements. Be sure to cite each appropriately. In the right-hand column, state the priority from 1-7, (â€Å"1† being the most important) you would assign this concept as an educator; state and defend your rationale. Use research toRead MoreOrganisational Theory230255 Words   |  922 Pages(but by no means all) of it seeks to meet the presumed concerns and needs of particular potential users – managers. This agenda has highly influenced the development of organization theory in that it has tried to provide managers with theoretical frameworks that they can deploy to best achieve competitive advantage. At the heart of management, just like any other social practice, is theory. For instance, managers have a role that usually entails their active intervention in their organizations in order

Javanese Gamelan music Essay Example For Students

Javanese Gamelan music Essay The English translation of the Indonesian expression gametal is mallet, and refers to a collection of instruments played in traditional Javanese Gametal music. Road, 2002 The genre of pieces being played determines the ensemble number, but a regular Gametal orchestra can sound up to 40 instruments, as each part is usually doubled thus creating a thick wall of sound. Traditional Javanese Gametal music too western ear, which is conditioned in the harmonics of major and minor scales, may appear to be clashing or out of tune but this is because each instrument in a Gametal ensemble is not set to same scale structures and tuning. Typical compositions are written with two scales in mind, namely the slender scale, consisting of five notes and the seven-note people scale. Gordon AAA, Bibb ) Unlike in Western Music, where consonance of sound is treasured and found in the vertical placement of notes forming chords, Javanese Gametal music creates consonance in the formation of horizontal melodic lines. This creates a sense of tension and release in the music, which is highly characterized by Javanese Gametal music. The melody of a single instrument cannot be conceived as separable from the whole sound of the ensemble. When listening to Javanese Gametal music, one gets a sense of oneness amongst the instruments, as each melodic line and rhythmic pattern is treated equally by the players and therefore a strong sense of polyphony is conceived. (Prolusion 2011 There is never any conductor in the sense of Western music traditions but the Gametal ensemble is often lead with subtle cues by the drum, the Kandahar and lute, the rehab. (Harriet and Perlmans n. D. ) There are eight main instruments that form a Javanese Gametal ensemble, and The Gametal instruments known as the Boning is one part of the gong-instrument family, imprisoning of a set of kettle gongs placed on a rack that are held up by a cord. The Boning instrument is played with both hands using a type of beater or mallet, for both resonating and dampening the instrument. The Saran holds the melody line of Gametal compositions, known as the baling and it is from this melodic formation that the ensemble instruments elaborate and derive their own parts. (Peters n. D. The Sleuthed is a low pitched tubular instrument, reminiscent of an African xylophone and usually highlights the melody of the Saran. Thin metal bars that are amplified and sustained by tubular resonators characterize the multi-octave instruments known as the Gender. The gongs of a Javanese gametal orchestra are a few, namely the Ketchup, Kenton, Gong are used to indicate the musical form of piece; therefore they dont sound consistently. The Peking is played by a small mallet made from animal horn and plays an adoption of the main melody, an octave higher than the Saran. The Kandahar drum of the Javanese Gametal ensemble consists of a skin head that is played with the hands and is used also to punctuate and mark the musics various sections. (Drummond n. D. Javanese Gametal music By boomed

Pro-Slavery Argument free essay sample

The main issue in America politics during the years of the late 1840s to the late 1870s was slavery. Southerners wanted to keep the tradition of slave labor alive, and were justifying slavery in any way possible; issue of slavery was a continuing debate in the 1800’s. James Henry Hammond, John C. Calhoun, and William Joseph Harper were some of the men most famous for propagating the pro-slavery argument. Slavery was the economic foundation in the southern states during the 1800’s. The defenders of slavery in the south had several arguments that they used to rationalize slavery. One argument was that ending slavery would destroy the economy in the south. Another pro-slavery argument was that slavery was a natural state of mankind since it has existed throughout history. The southern states to this day are the agricultural surplus for all of the United States crop production. For centuries, slaves were the most efficient and cheapest way to produce and harvest crops. We will write a custom essay sample on Pro-Slavery Argument or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The economic and political advantages of slaves are what ultimately allowed southern citizens to survive. During the late 1830s through early 1860s, the pro-slavery argument was at its strongest (â€Å"The Proslavery Argument†). After the Civil War, freed slaves often returned back to plantations in search of money, because they did not have the resources to continue. If slavery was not abolished they would remain as property of the owner and would not have starved or been forced to work in low paying jobs. Even though they did not have the best living and working conditions, they at least were given enough to survive. While I agree slavery is an ill moral, the concept of slavery is an economic plus. Furthermore in 1837, John C. Calhoun gave a speech promoting the â€Å"positive good† outcomes of slavery while also declaring slavery was â€Å"instead of an evil, a good – a positive good† (The Pro-slavery Argument). Today, top nations exploit third world countries resources and economic stability due to the fact they are unable function without exporting. Countries such as China, Taiwan, Thailand, and most countries in Africa, exploit children and women to produce factory goods for little or no money. With that process occurring, China is expanding and will possibly become one of the next top super nations. Chinas explorations of its citizens allowed the countries expansions, which will ultimately develop the country just like the United States. While Africa’s resources, such as precious metals, are being metaphorically robbed by other nations. Countries will buy their resources for almost nothing, while they are being produced by low paying workers. Although the top nations have abolished slavery, they still manipulate the countries that use slavery. This process allows countries to outsource their money in return of large profits. â€Å"Southern pro-slavery theorists asserted that slavery eliminated this problem by elevating all free people to the status of citizen, and removing the landless poor (the mudsill) from the political process entirely by means of enslavement† (The Pro-slavery Argument).

All About the Empire State Building

All About the Empire State Building The Empire State Building is one of the most famous buildings in the world. It was the tallest building in the world when it was built in 1931 and kept that title for nearly 40 years. In 2017, it was ranked as the fifth tallest building in the United States, topping out at 1,250 feet. The total height, including the lightning rod, is 1,454 feet, but this number is not used for ranking. It is located at 350 Fifth Avenue (between 33rd and 34th streets) in New York City. The Empire State Building is open every day from 8 a.m. to 2 a.m., making possible romantic late-night visits to the observation decks. The Building of the Empire State Building Construction began in March 1930, and it was officially opened on May 1, 1931, when then-President Herbert Hoover pushed a button in Washington and turned on the lights.The ESB was designed by the architects Shreve, Lamb Harmon Associates and built by Starrett Bros. Eken. The building cost $24,718,000 to build, which was nearly half the expected cost because of the effects of the  Great Depression.   Though rumors of hundreds of people dying on the work site circulated during the time of its construction, official records say that only five workers died. One worker was struck by a truck; a second fell down an elevator shaft; a third was hit by a hoist; a fourth was in a blast area;  a fifth fell off a scaffold. Inside the Empire State Building The first thing you encounter as you enter the Empire State Building is the lobby - and what a lobby this is. It was restored in 2009 to its authentic art deco design that includes ceiling murals in 24-karat gold and aluminum leaf. On the wall is an iconic  image of the building with light flowing from its mast. The ESB has two observation decks. The one on the 86th floor, the main deck, is the highest open-air deck in New York.  This is the deck thats been made famous in countless movies; two iconic ones are An Affair to Remember and Sleepless in Seattle. From this deck, which wraps around the spire of the ESB, you get a 360-degree view of New York that includes the Statue of Liberty, Brooklyn Bridge, Central Park, Times Square and the Hudson and East rivers. The top deck of the building, on the 102nd floor, gives you the most stunning view possible of New York and a birds-eye view of the street grid, impossible to see from a lower level. On a clear day you can see for 80 miles, says the ESB website. The Empire State Building also houses shops and restaurants that include the State Bar and Grill, which serves breakfast, lunch and dinner in an art deco setting. Its off the 33rd Street lobby. Besides all these touristy attractions, the Empire State Building is home to rentable space for businesses. The ESB has 102 floors, and if youre in good shape and want to walk from street level to the 102nd floor, you will climb 1,860 steps. Natural light shines through 6,500 windows, which also afford spectacular views of Midtown Manhattan. Empire State Building Lights Since 1976 the ESB has been lit up to mark celebrations and events. In 2012, LED lights were installed - they can display 16 million colors that can be changed in an instant. To find out the lights schedule, check the Empire State Building website, linked above.

Facts About the Japanese Attack on Pearl Harbor

Facts About the Japanese Attack on Pearl Harbor In the early morning of Dec. 7, 1941, the U.S. naval base at Pearl Harbor, Hawaii, was attacked by the Japanese military. At the time, Japans military leaders thought the attack would neutralize American forces, allowing Japan to dominate the Asia Pacific region. Instead, the deadly strike drew the U.S. into World War II, making it a truly global conflict. These are the most important facts that should be recalled about this historical event. What Is Pearl Harbor? Pearl Harbor is a natural deepwater naval port on the Hawaiian island of Oahu, located just west of Honolulu. At the time of the attack, Hawaii was an American territory, and the military base at Pearl Harbor was home to the U.S. Navys Pacific Fleet.   U.S.-Japan Relations Japan had embarked on an aggressive campaign of military expansion in Asia, beginning with its invasion of Manchuria (modern-day Korea) in 1931. As the decade progressed, the Japanese military pushed into China and French Indochina (Vietnam) and rapidly built up its armed forces. By the summer of 1941, the U.S. had cut off most trade with Japan to protest that nations belligerence, and diplomatic relations between the two nations were very tense. Negotiations that November between the U.S. and Japan went nowhere. Lead-Up to the Attack The Japanese military began laying plans to attack Pearl Harbor as early as January 1941. Although it was Japanese  Admiral Isoroku Yamamoto  who initiated the plans for the attack  on  Pearl Harbor, Commander Minoru Genda was the plans chief architect. The Japanese used the  code name  Operation Hawaii for the attack. This later changed to Operation Z. Six aircraft carriers left Japan for Hawaii on Nov. 26, carrying a total of 408 fighter craft, joining five midget submarines that had departed a day earlier. Japans military planners specifically chose to attack on a Sunday because they believed Americans would be more relaxed and thus less alert on a weekend. In the hours before the attack, the Japanese attack force stationed itself approximately 230 miles north of Oahu. The Japanese Strike At 7:55 a.m. on Sunday, Dec. 7, the first wave of Japanese fighter planes struck; the second wave of attackers would come 45 minutes later. In a little under two hours, 2,335 U.S. servicemen were killed and 1,143 were wounded. Sixty-eight civilians were also killed and 35 were wounded. The Japanese lost 65 men, with an additional soldier being captured. The Japanese had two major objectives: Sink Americas aircraft carriers and destroy its fleet of fighter planes. By chance, all three U.S. aircraft carriers were out to sea. Instead, the Japanese focused on the Navys eight battleships at Pearl Harbor, all of which were named after American states: Arizona, California, Maryland, Nevada, Oklahoma, Pennsylvania, Tennessee, and West Virginia. Japan also targeted nearby Army airfields at Hickam Field, Wheeler Field, Bellows Field, Ewa Field, Schoefield Barracks, and Kaneohe Naval Air Station. Many of the U.S. airplanes were lined up outside,  along with the airstrips, wingtip to wingtip, in order to avoid sabotage. Unfortunately, that made them easy targets for the Japanese attackers. Caught unawares, U.S. troops and commanders scrambled to get planes in the air and ships out of the harbor, but they were able to muster only a feeble defense, largely from the ground. The Aftermath All eight U.S. battleships were either sunk or damaged during the attack. Amazingly, all but two (the USS Arizona  and the USS Oklahoma) were eventually able to return to active duty. The USS Arizona  exploded when a bomb breached its forward magazine (the ammunition room). Approximately 1,100 U.S. servicemen died on board. After being torpedoed, the  USS Oklahoma  listed so badly that it turned upside down. During the attack, the  USS Nevada  left its berth in Battleship Row and tried to make it to the harbor entrance. After being repeatedly attacked on its way, the  USS Nevada  beached itself. To aid their airplanes, the Japanese sent in five midget subs to help target the battleships. The Americans sunk four of the midget subs and captured the fifth. In all, nearly 20 American naval vessels and about 300 aircraft were damaged or destroyed in the attack. The U.S. Declares War The day following the attack on Pearl Harbor, U.S. President Franklin D. Roosevelt addressed a joint session of Congress, seeking a declaration of war against Japan. In what would become one of his most memorable speeches, Roosevelt declared that Dec. 7, 1941, would be a date that will live in infamy.  Only one legislator, Rep. Jeanette Rankin of Montana, voted against the declaration of war. On Dec. 8, Japan officially declared war against the U.S., and three days later, Germany followed suit. World War II had begun.

HR Practice in A.J. Robinsons and Sons Ltd Essay

HR Practice in A.J. Robinsons and Sons Ltd - Essay Example There is also need for reorientation of the employees through training and it has also been recommended that there should be effective communication in order to create understanding among the workmates. It has been recommended that there is need to clearly outline the structure of the organization for it to be effective as well as improve its performance which is internally based at the expense of the customers. Â  In the given case scenario, the key issues affecting performance levels at A.J. Robinsons and Sons Ltd particularly in the Sales Office (Jackie) scenario, the Bought Ledger (Karen) department and The Transport (Melvin) department can be attributed to overriding of the functions of the First Line Managers (FLM) by John Jones who is the Customer Services and Administrative Manager. In order to gain a clear understanding of the concept of FLM, it is imperative to begin by outlining some of the basic functions of First Line management. Basically, first line managers are directly responsible for the production of goods and services. The employees who directly report to them do the organization’s basic production work (Jackson et al 2001). For instance, a sales manager like Jackie should be responsible for supervising the people who sell different chemical things in the organization. It can be noted that this level of management is the link between the operations of each departm ent and the rest of the organization. Â  

Themes The suffering body by compare the work 2 artist Louise Essay

Themes The suffering body by compare the work 2 artist Louise Bourgeois and Francis Bacon in different and similar approach under the theme of Suffering Bo - Essay Example Artists such as Louise Bourgeois and Francis Bacon (listed in their fields respectively) recognize and accept these changes and interpret them in their artworks. Art began around 15 000 BC, often favouring drawing over colour in forms such as cave paintings. There have been changes from emphasis on geometrical shapes such as mosaics and arches, religious and gothic-based, in which art evolved from it's two dimensions and was practised in sculpture format, the Victorian and art Nouveau-influenced craft movements in which art became decoration through to Dada in which the art was taken off the canvas - new materials and exhibiting practises were used to encourage stronger responses from the audience. Subject matter had changed from communicative, to aesthetic, to political, social and emotional. Dada was the jump-off point for performance art. The origin is said to be found in 1917 in Zurich, where several notable Dadaists, spoke nonsensical words to complement nonsense acts to protest the Great War and the importance f art in general: "...No more cute art in frames, no more static art that only makes the Philistines richer." An integral part f the ritual f performance art is it's ephemerality - it is not static like most artworks. After it is finished nothing will be the same again and nothing is left. Performance art is described as unprecedented and because f its originality, it is difficult to censor. It is very relevant to its time because f the short period f time needed between the process f conception and performance and political, social and philosophical views can be explored in-depth such as in the 1970's and in the 1980's in which "Queer Theatre" was founded in which homosexual issues were dealt with. It occupies an environment with specific objects and actions for a specific amount f time and because f the brevity and intent f the artwork, everything present has a meaning. Performance art also brings another change to the world f the artwork - the role f the audience. It is made to be watched and experienced in the moment specifically for those who witness it, therefore, the audience has a much more integral part. As the audience is generally small, there can be much interaction between them and the artist and the experience is much more direct and the message is more vigorously felt because f the proximity and actuality f the piece. What happens on stage can affect the audience and the artist more directly views their response. The audience can be loud, angry or irritating and what the audience does can affect the actors on stage unlike with other fixed artworks, whatever the audience does, (aside from vandalising it) the artwork will not change. Louise Bourgeois is a forerunner in performance art. His performance works are often structured around the confines f the artist's own body and often have a deeply impacting affect upon his audiences because f their graphically disturbing nature. For example, in 1977, he created the illusion f cutting off one f his arms with a small axe after stuffing meat into a shirtsleeve fitted with a prosthetic hand. In 2000 he impounded himself in a small cell-like confinement, without

Break-Even Point of Industry Essay Example for Free

Break-Even Point of Industry Essay 1. Airbus’ Interests Objectives First of all, the large and cost-efficient A3XX would be popular with significant growth in the air transportation industry. Worldwide passenger traffic would almost triple in volume by 2019, with fuel price rising in the future. Creating large and cost-efficient aircrafts, rather than increasing frequencies and building new routes, would be the long-term solutions to the problem of growing demand. Therefore, this project will be strategically significant. Secondly, Airbus wants to gain market shares in the VLA market and break up the monopoly of the 747, but it didn’t have a product to compete with Boeing’s 747. Compared to the 747, the A3XX provides more advantageous features which would attract passengers especially on the longer routes, such as more space per seat, four-engine plane, etc. The combination of increased capacity and reduced costs would provide superior economics. Airbus felt confident that capacity increases would eventually prevail. As we stated above, Airbus’s objectives are to break up the monopoly of the 747, to increase its market share in the VLA market, to gain enormous financial success and to be an industry leader. 2. Break-Even Point Market Demand Production will be able to reach full capacity from 2008, with order and delivery assumed on a stable level. During this period, the capital expenditure will be offset by depreciation in calculation of free cash flow, and RD will be included in the operating margin. The company, as assumed, will produce and deliver 22 aircrafts for the airlines which have ordered, with 6 in 2006 and 16 in 2007. Since $700 million would have already been spent before the decision, this amount of investment should be treated as sunk cost, therefore irrelevant to the NPV analysis. To break even, with assumed operating margin of 18%, Airbus should produce and sell about 40 VLAs every year since 2008, or 495 in total before 2019. Taking the estimated margin from Lehman Brothers and CS First Boston into consideration, total orders needed for break-even can range from 306 to 509 in 20 years. From the view of Airbus, the market demand for VLA, 1550 in years, is large enough to take this project. And it is pretty safe to launch the development since, even with lowest estimated margin, 38% of total market share will guarantee a break-even. However, Boeing gives a totally different perspective and a much lower forecast on potential market demand. Under this estimation, A3XX development will have little chance to make a profit. Airbus should take at least half a market on VLA to make that project fruitful. 3. Boeing’s Response Based on the analysis before, the VLA market is so promising that Airbus is very likely to launch the A3XX. Facing with this threat, the most important move for Boeing is to prevent Airbus from dominating the VLA market. Therefore, Boeing can cut the price of existing 747 product lines and produce 747 stretch as response to Airbus. Producing 747 stretch which may contain 550+ passengers wont be too costly for Boeing since is a modification over the current model, and that can powerfully compete with A3XX in the VLA market. Before the stretch version is market available, Boeing can offer a price cutting of the existing 747 which can not only divert sales away from A3XX, but also make A3XX project less attractive. Other alternatives might not fit. Firstly, fighting the A3XX on legal grounds (improper subsidies) will probably induce the revenge complain from Airbus, making Boeing itself to pay a large penalty. Secondly, to develop its own super jumbo jet is costly and maybe not profitable. What’s worse, in 1997 Boeing faced the first loss in more than 50 years, it’s better for Boeing to have a prudent stable strategy than an aggressive investing. 4. The Threshold To Launch We think Airbus should commit to build A3XX. The Annual Sales and Orders as of 1999 show that Airbus currently faces a disadvantage in competition with Boeing on almost every size of passenger aircraft. Worse is that, while Boeing pockets the market for VLA, Airbus even has no product to compete. Breaking the monopoly on this market becomes critical for Airbus, which is aiming to lead the industry. Strategic significance of A3XX makes this project worth an effort. Compared with the situation when Boeing launched its 747 development with 25 initial orders, the current 22 orders, with other 34 probable, is not a negative sign to commit the project. However, there would also be great risk in the new aircraft development. The possible poor market demand will make the project unprofitable. More important is that new A3XX should be sold quickly in early years to exploit learning curve effect on manufactory and seize market before Boeing reacts.

Babe Ruth :: essays research papers

On February 6, 1895, George Herman Ruth, Jr., was born in his grandparents house in Baltimore, Maryland. Ruth as a young child. Ruth’s dad worked as a bartender and owned his own bar. They spent very little time with George because they worked long hours. Eventually, his parents felt that they couldn’t take care of George, and on June 13, 1902, he was taken to St. Mary’s Industrial School for Boys. His custody was also signed over to the Xaverian Brothers, a Catholic Order of Jesuit Missionaries who ran St. Mary’s. St. Mary’s was both a reformatory and orphanage, which was surrounded by a wall like a prison with guards on duty. George, who was always involved in pranks and fights, was classified as "incorrigible" when he was admitted. The only positive thing that happened from going to St. Mary’s was meeting Brother Mathias. Brother Mathias was the disciplinary guy at St. Mary’s. He spent a lot of time with George. He even helped Ruth learn to be a baseball player. Baseball was a popular game for the boys at St. Mary’s and George played well at a young age. He played all positions on the field, was an excellent pitcher and had the ability to hit the ball very well. By his late teens Ruth had developed into a major league baseball prospect. On February 27, 1914, at the age of nineteen, the Baltimore Orioles signed Babe to his first professional baseball contract. Because Ruth’s parents had signed over custody of him to St. Mary’s, he was supposed to remain at the school until he was twenty-one. To go around this, Dunn, the man who signed him, became Ruth’s legal guardian. Just five months after being signed by the Baltimore Orioles, Babe Ruth was sold to the Boston Red Sox. He made his debut as a major leaguer in Fenway Park on July 11, 1914, pitching against the Cleveland Indians. In the mornings, Ruth would frequent Landers’ Coffee Shop in Boston, and it is here that he met Helen Woodford, a seventeen-year-old waitress. They married on October 17, 1914 at St. Paul’s Roman Catholic Church in Ellicott City, Maryland. As Babe’s career began to blossom and his salary increased, by 1919 he was making $10,000 per year, he and Helen were able to buy a home outside of Boston in Sudbury, Massachusetts. In December of 1919 Babe was sold to the New York Yankees, owned by Colonel Jacob Ruppert and managed by Miller Huggins.

Market mix Essay

REPORT Table of content Identify key characteristics of the product. Review pricing policy Analyse the impact and importance 1. Promotional method 2. Channel of distribution 3. Level of customer service provided Establish the components of the marketing mix. Identify external environment factors Identify consumer priorities Assess the marketing mix Introduction Braaap began with the vision of making motorcycling more enjoyable and more accessible, enabling more people to experience what we love about motorcycling. Plan from the beginning was to build a World-Class Motorcycle that could compete with the custom built American race bikes, whilst still being affordable to the masses. With a dream of building a niche motorcycle brand, braaap founder Brad Smith set out to find manufacturing partners that could build the ultimate motorcycle with him. As an eighteen year old kid with nothing to offer but a vision, he and an interpreter visited over 50 motorcycle manufacturing plants; one by one getting laughed out of their offices. Finally he found manufacturing partners that believed in his vision, believed in the brand. We now have what we believe is the best motorcycle range of its type in the world. We are the only motorcycle brand on the planet with a lifetime warranty, and we are the only production bike to win back to back world championship s for our genre of the sport. Characteristics Braaap Motorcycles are the only Australian motorcycle company and the only dirt bike on the planet to offer a life time warranty and customised dirt bikes. With the option of over 1000 colour and sticker kit combinations there’s no wonder braaap are the category leader. 1. Braaap Pro 50cc The braaap PRO 50cc Is the Ultimate Kids bike! Designed in Australia and Backed by Lifetime Warranty the braaap Pro 50cc is Loaded with safety features and top level specs including disk brakes, category leading suspension, restrict-able throttle and electric start. 2. Braaap Pro 88cc – Youth Edition The kids 88cc braaap features all world class componentry as the adults 88cc but features a cut down seat to suit kids. The braaap 88cc is a perfect match for someone learning to ride, with a 4 speed semi centrifugal gear box this bike is packed with fun! 3. Braaap Street Superlite 125cc The Street Superlite is an exciting addition to the Australian designed braaap range. With a mission to take everything braaap represents and bring it to your daily commute. The street legal braaap SS 125cc is a superlight street legal motorcycle suited for the daily commuter or weekend riding with a power to weight ratio make every ride awesome. 4. Braaap Pro Factory 190cc The braaap Factory â€Å"RACE† Bike. Our â€Å"braaap factory 190cc† is the Ultimate Power house, race bread SUPERLITE machine. Featuring the Japanese Daytona Anima 190cc engine, French Frame, European Exhaust and Canadian Suspension the power to weight ratio will blow your mind! If you want to go fast and roost ya mates this is the bike for you. Marketing mix The largest moto fashion retrailer in AUS is the slogan of Braaap. The market mix strategies used at Braaap to become a successful company in business of dirt bike, pit bike and mini bike. Pricing, Promotion, Products, Channels of distribution and Customer Serviced are the key ingredients at Braaap. Pit bike, Dirt Bike, Mini Bike and their parts and accessories are available to shop online and in store. Braaap offers their own brand name bike or other major brands including: ProTaper, Renthal, Daytona, Elka and Castrol. Braaap refers their bike as the best dirt bike of its type in the world. It is assembled by Braaap’s mechanics base in Australia. There are 4 superstores branches around Australia. Not only bikes are the products at Braaap, other fashion accessories are the main products too. Action sports equipments, for example, helmets, riding gear, T-shirt, shoes, jeans and spare parts of bikes are available to shop. Pricing Policy and Customers Pricing At Braaap, the price of products is various. For the price of accessories and spare parts is divided into 4 ranges * $0 – $24.99 * $25 – $49.99 * $50 – $249.99 * and over $250 Objectives The main objective of the organisation is to make their products affordable for people for this reason, Braaap also offers the payment plan for those who cannot afford a bike with $3 a day for a bike. The law of demands is often referred as Consumer wants to buy more of a product at a low price and less of a product at a high price. This inversion of demand and price shows that the higher price of products the less willing to buy. However, there are amount of people who purchase a higher price product because they believe a product is better in quality. At Braaap, they offer the products to attach customers at different level. The main customer of Braaap is a young-adult who has a passion in this sport.

Are we influenced by TV and film? Essay

Censorship of the media allows either the government or a governmentally appointed department the right to dictate to individuals what they are allowed to view. In a democratic society, personal freedom is of paramount importance and therefore we should have the right watch what ever we want. But, the most vulnerable in society, for example young children need to be protected, and consideration must be given to the feelings and sensitivities of minority groups, for example racially motivated violence or hatred. It is only though legislation that society is able to ensure that the vulnerable are protected. Censorship of television, film and videos allows our children to be shielded from unsuitable material, including bad language, sex and violence. All societies have some form of censorship or control over the media. Although there will always be differences of opinion on what is suitable or acceptable, the issue is who do we allow to control media output and how do they do this. Every film and TV programme that is going to be shown at the cinema or released on video or DVD must be classified by the British Board of Film Classification (BBFC). The BBFC was formed in 1913 and they view each film prior to release and give it a certificate. They decide on a classification for each film depending upon the content in terms of language, sex, violence, morality, and horror. The government can also put restrictions on any broadcast that reveals information on their work that may jeopardise the security of the country, under the Official Secrets Act. They can also stop publication of anything that could raise racial conflict, under the Public Order Act, and can use the ‘D’ notice to contain any information that may not be in the public interest to divulge. Mary Whitehouse was a leading campaigner in the fight to censor violence on television. On the 5th May 1964, she said, ‘If violence is shown as normal on the television screen, it will help to create a violent society’, and believed that the unprecedented levels of social and criminal violence in western society was caused by the saturation of violent crime on television. In 1963 she launched a ‘Clean-Up TV Campaign’, and obtained half a million signatures on a petition, which she presented to the Governors of the BBC. This had little effect, so in 1965 she co-founded the National Viewers’ and Listeners’ Association who attempted to pressurise the Broadcasting Authorities into improving public accountability on policies of taste and decency. The association also put pressure on governments to establish an Independent Broadcasting Council, but it was not until 1989 that the Broadcasting Standards Council was formed but because it was, and still is, an advisory body it had little impact on the standards of programmes.

MGMT302Chapter 13 Essay

MGMT302Chapter 13 Essay MGMT302Chapter 13 Essay 13 CHAPTER 13 MRP and ERP McGraw-Hill/Irwin Operations Management, Eighth Edition, by William J. Stevenson Copyright  © 2005 by The McGraw-Hill Companies, Inc. All rights MRP ï  ® Material requirements planning (MRP): Computer-based information system that translates master schedule requirements for end items into time-phased requirements for subassemblies, components, and raw materials. Independent and Independent Demand Dependent Demand Dependent Demand A C(2) B(4) D(2) E(1) D(3) F(2) Independent demand is uncertain. Dependent demand is certain. Dependant Demand ï  ® Dependent demand: Demand for items that are subassemblies or component parts to be used in production of finished goods. ï  ® Once the independent demand is known, the dependent demand can be determined. MRP Inputs MRP Processing MRP Outputs Changes Order releases Master schedule Planned-order schedules Primary reports Bill of materials Inventory records MRP computer programs Secondary reports Exception reports Planning reports Performancecontrol reports Inventory transaction MPR Inputs ï  ® ï  ® ï  ® Master Production Schedule Time-phased plan specifying timing and quantity of production for each end item. Material Requirement Planning Process c u d o Pr e e r T t u r t S e r u ct a e L i T d s e m Master Schedule Master schedule: One of three primary inputs in MRP; states which end items are to be produced, when these are needed, and in what quantities. Cumulative lead time: The sum of the lead times that sequential phases of a process require, from ordering of parts or raw materials to completion of final assembly. Planning Horizon Assembly Subassembly Fabrication Procurement 1 2 3 4 5 6 7 8 9 10 Bill-of-Materials Bill of materials (BOM): One of the three primary inputs of MRP; a listing of all of the raw materials, parts, subassemblies, and assemblies needed to produce one unit of a product. Product structure tree: Visual depiction of the requirements in a bill of materials, where all components are listed by levels. Product Structure Tree Level 0 1 Chair Leg Assembly 2 Legs (2) 3 Cross bar Seat Back Assembly Side Cross Back Rails (2) bar Supports (3) Inventory Records ï  ® ï  ® One of the three primary inputs in MRP Includes information on the status of each item by time period ï  ® ï  ® ï  ® ï  ® ï  ® ï  ® Gross requirements Scheduled receipts Amount on hand Lead times Lot sizes And more †¦ Assembly Time Chart Procurement of raw material D Fabrication of part E Subassembly A Procurement of raw material F Procurement of part C Final assembly and inspection Procurement of part H Fabrication of part G Procurement of raw material I 1 2 3 Subassembly B 4 5 6 7 8 9 10 11 MRP Processing ï  ® Gross requirements ï  ® Schedule receipts ï  ® Projected on hand ï  ® Net requirements ï  ® Planned-order receipts ï  ® Planned-order releases MPR Processing ï  ® Gross requirements ï  ® ï  ® Scheduled receipts ï  ® ï  ® Total expected demand Open orders scheduled to arrive Planned on hand ï  ® Expected inventory on hand at the beginning of each time period MPR Processing ï  ® Net requirements ï  ® ï  ® ï  ® Actual amount needed in each time period Planned-order receipts ï  ® Quantity expected to received at the beginning of the period ï  ® Offset by lead time Planned-order releases ï  ® Planned amount to order in each time period Updating the System ï  ® Regenerative system ï  ® ï  ® Updates MRP records periodically Net-change system ï  ® Updates MPR records continuously MRP Outputs ï  ® Planned orders - schedule indicating the amount and timing of future orders. ï  ® Order releases - Authorization for the execution of planned orders. ï  ® Changes - revisions of due dates or order quantities, or cancellations of orders. MRP Secondary Reports ï  ® Performance-control reports ï  ® Planning reports ï  ®

Gloria Steinem - Feminist and Editor

Gloria Steinem - Feminist and Editor Born: March 25, 1934Occupation: Writer, feminist organizer, journalist, editor, lecturerKnown For: Founder of Ms. Magazine; bestselling author; spokesperson on women’s issues and feminist activism Gloria Steinem Biography Gloria Steinem was one of the most prominent activists of second-wave feminism. For several decades she has continued to write and speak about societal roles, politics, and issues affecting women. Background Steinem was born in 1934 in Toledo, Ohio. Her father’s work as an antique dealer took the family on many trips around the United States in a trailer. Her mother worked as a journalist and teacher before suffering from severe depression that led to a nervous breakdown. Steinem’s parents divorced during her childhood and she spent years struggling financially and caring for her mother. She moved to Washington D.C. to live with her older sister for her senior year of high school.    Gloria Steinem attended Smith College, studying government and political affairs. She then studied in India on a post-graduate fellowship. This experience broadened her horizons and helped to educate her about the suffering in the world and the high standard of living in the United States.Journalism and Activism Gloria Steinem began her journalism career in New York. At first she did not cover challenging stories as a â€Å"girl reporter† among mostly men. However, an early investigative reporting piece became one of her most famous when she went to work in a Playboy club for an expose. She wrote about the hard work, harsh conditions and unfair wages and treatment endured by women in those jobs. She found nothing glamorous about the Playboy Bunny life and said that all women were â€Å"bunnies† because they were placed in roles based on their sex in order to serve men. Her reflective essay â€Å"I Was a Playboy Bunny† appears in her book Outrageous Acts and Everyday Rebellions. Gloria Steinem was an early contributing editor and political columnist for New York Magazine in the late 1960s. In 1972, she launched Ms. Its initial publication of 300,000 copies sold out rapidly nationwide. The magazine became the landmark publication of the feminist movement. Unlike other women’s magazines of the time, Ms. covered topics such as gender bias in language, sexual harassment, feminist protest of pornography, and political candidates’ stances on women’s issues. Ms. has been published by the Feminist Majority foundation since 2001, and Steinem now serves as a consulting editor.Political Issues Along with activists such as Bella Abzug and Betty Friedan, Gloria Steinem founded the National Women’s Political Caucus in 1971. The NWPC is a multi-partisan organization dedicated to increasing the participation of women in politics and getting women elected. It supports women candidates with fundraising, training, education, and other grassroots activism. In Steinem’s famous â€Å"Address to the Women of America† at an early NWPC meeting, she spoke of feminism as a â€Å"revolution† that meant working toward a society in which people are not categorized by race and sex. She has often spoken about feminism as â€Å"humanism.† In addition to examining race and sex inequality, Steinem has long been committed to the Equal Rights Amendment, abortion rights, equal pay for women, and an end to domestic violence. She has advocated on behalf of children who were abused in day care centers and spoken out against the 1991 Gulf War and the Iraq war launched in 2003. Gloria Steinem has been active in political campaigns since that of Adlai Stevenson in 1952. In 2004, she joined thousands of other canvassers on bus trips to swing states such as Pennsylvania and her native Ohio. In 2008, she expressed her concern in a New York Times Op-Ed piece that Barack Obama’s race was seen to be a unifying factor while Hillary Clinton’s gender was seen as a divisive factor. Gloria Steinem co-founded the Women’s Action Alliance, the Coalition of Labor Union Women, and Choice USA, among other organizations. Recent Life and Work At the age of 66, Gloria Steinem married David Bale (father of actor Christian Bale). They lived together in both Los Angeles and New York until he passed away of brain lymphoma in December 2003. Some voices in the media commented on the longtime feminist’s marriage with disparaging remarks about whether in her 60s she had decided she needed a man after all. With her characteristic good humor, Steinem deflected the remarks and said she had always hoped women would choose to marry if and when it was the right choice for them. She also expressed surprise that people did not see how much marriage had changed since the 1960s in terms of rights allowed to women. Gloria Steinem is on the Board of Directors of the Women’s Media Center, and she is a frequent lecturer and spokeswoman on a variety of issues. Her bestselling books include Revolution from Within: A Book of Self-Esteem, Moving Beyond Words, and Marilyn: Norma Jean. In 2006, she published Doing Sixty and Seventy, which examines age stereotypes and the liberation of older women.

Organizational Performance Essay Example | Topics and Well Written Essays - 2000 words

Organizational Performance - Essay Example This paper brings out a critical evaluation of Balanced Scorecard models developed by Kaplan and Norton as also the EFQM excellence model promoted by the European Foundation for Quality Management. With a view to measuring a firm's activities in terms of its vision and strategies and to give the manager's a comprehensive view of the performance of a business, a concept which is described as Balanced Scorecard was introduced by Robert S. Kaplan and David Norton in the year 1992. There have been several studies conducted on the subject of Balanced Scorecard to develop the concept further. "The Balanced Scorecard method of Kaplan and Norton is a strategic approach and performance management system that enables the organizations to translate a company's vision and strategy into implementation working from four perspectives." (12 Manage) Measures: Once the objectives are established the next logical step is to identify the proper tools and parameters and define them to measure the organisational's performance towards achieving these objectives. For example the growth in the net margin or the sales in a particular region may well act as the measurement parameters. Targets: When the measurement parameters are established suitable targets need to be evolved to transform the organizational objectives into reality. Achieving a reduction in the manufacturing cost to the extent of 5% annually may be fixed as a target. Initiatives: Proper initiatives in the form of projects of programmes need to be developed as a support for achieving the set targets. If the targets are supported by initiatives, it may not be possible for the organization to achieve its goals. 2.2 FEATURES OF BALANCED SCORECARD: The monitoring of the perspectives of the Balanced Scorecard involves the development and usage of the following features within the broad organizational performance arena. Double-Loop Feedback: It is always essential, in order to exercise a proper control on the performance measures, there need to be data feedback to enable the mangers to determine the cause of variations and identify the processes with significant problems. This would enable the managers to focus their attention on repairing the

Plessy vs fersgeson Assignment Example | Topics and Well Written Essays - 250 words

Plessy vs fersgeson - Assignment Example Ferguson, the Committee of Citizens sought a legal redress in the Louisiana Court to challenge the unconstitutionality of ‘separate but equal’ doctrine that allowed racial segregation in public facilities in Louisiana. This followed the arrest of Plessy Homer who despite being a black used a white designated car. In his ruling, Judge John Howard held that Louisiana Stage was justified to enforce such discriminatory laws. The ruling was upheld by the Supreme Court of Louisiana and Supreme Court of US. By arguing in favor of ‘separate but equal,’ this ruling endorsed racial segregation in USA. On the other hand, Brown v. Board of Education was filed by Brown Oliver et al to advocate for the revocation of the laws that had been propagating the segregation of students in public schools. The plaintiffs argued that such laws violated the Thirteenth and Fourteenth Amendments that support equality. The court ruled that segregation laws in public schools are unconstitutional and should be repealed. By overturning the Plessy v. Ferguson, this ruling paved way for the eradication of segregation in public schools and racial integration in the country. It was indeed, a great victory to the Civil Right Movements that had been piling pressure on the government to end

An Intelligence View of Music Education Essay Example | Topics and Well Written Essays - 3250 words

An Intelligence View of Music Education - Essay Example This certainly puts a whole new perspective on music education. Parents and teachers can now understand the great potential that resides un-explored in the mind of a child and know that music holds the key to unlock that potential. The narrative style is very simple and easy to follow. That is another achievement by Dr Harvey as he has spared us the high-sounding, difficult to pronounce technical jargon associated with brain studies. Sequential details make it easy to follow the chronology of development in this field. The under-tone of the article is that after knowing the unique qualities of music education, it does not have to remain an "extra-curricular" activity. As Ives said, "Music expands my mind and challenges me to be a true individual". That is good enough reason to make music education a part of education curriculum. Research Proposal Music Education - Just Arts or Smarts "Music is about communication, creativity, and cooperation, and, by studying music in school, students have the opportunity to build on these skills, enrich their lives, and experience the world from a new perspective". These words of former President Bill Clinton sum up the point of view of music education proponents. The advocates of music education consider music education essential for development of both intellectual and aesthetic faculties. Several studies have confirmed that music directly enhances learning through increased spatial development. Math and reading are improved by learning rhythms and decoding notes and symbols. So there appears to be cross disciplinary learning in music.[1]. On the internet, www.childrenmusicworkshop.com is a strong advocate of music education. They say that, "it is...â€Å"Music is about communication, creativity, and cooperation, and, by studying music in school, students have the opportunity to build on these skills, enrich their lives, and experience the world from a new perspective†. These words of former President Bill Clinton sum up the point of view of music education proponents. The advocates of music education consider music education essential for development of both intellectual and aesthetic faculties. Several studies have confirmed that music directly enhances learning through increased spatial development. Math and reading are improved by learning rhythms and decoding notes and symbols. So there appears to be cross disciplinary learning in music.[1]. On the internet, www.childrenmusicworkshop.com is a strong advocate of music education. They say that, â€Å"it is an anomaly that while music is undermined in our public schools as a legitimate subject for serious study, there is a rise in the body of research demonstrating that music is a valuable tool for educators. Those who consider music to be an extra-curricular activity unworthy of inclusion as a core subject are overlooking the unique qualities that music instruction provides to all children†. [2]. In the words of Dr Arthur Harvey of the University of Hawaii (Manoa) :- â€Å"Three major developments in recent years have strengthened our position in promoting music as a significant and research supported discipline that ought to be the core of the curriculum.

A critical analysis of Liquidity, Profitability and Efficiency

A critical analysis of Liquidity, Profitability and Efficiency the industry average of current ratio is 2.2:1.company A is showing better current ratio of 2.63 as compared to industry average of 2.2 which mean that the company A bears a greater ability to paid its bills . Company B and C have less current ratio as compared to the industry average which means that the performance of these companies are not up to standard however company Cs current ratio is slightly greater than the industry average which shows that the performance of company C is satisfactory. The industry average of quick ratio is 1.5 whiles the average quick ratios of companies A B and C are 1.99, 1.54 and 1.71 respectively which shows that the said companies posses a greater ability to pay their bills however only the company D quick ratio is slightly less than the industry average ratio which is 1.48 which mean the company needs to review its liquidity plans . PROFITABILITY The industrys average of ROCE is 15% and the average ROCE of companies A Is 19.3%, company B is 21.26%, company C is 28.24% and company D is 31.13 which means that the companies are earning a good return on their capital employed. Company C and D gross profit ratios are 53.14% and 56% which are comparatively better than the industrys average of 48% however company B gross profit ratio is 48% which equals the industrys average but company A GP ratio is 43.75% which is less than the industrys average. It is suggested that the company A should reduce its cost of sale or increase its sales revenue. The industrys average of operating profit ratio is 40% unfortunately company A and B both have low operating profit ratio which are 33.75% and 38.28% respectively which indicates that both companies A and B has low control in their operating expenses on the other hand companies C and D have better operating profit ratios which are 46.63% and 48.73 showing that the management of both companies bears a good control on their expenses. EFFICIENCY Companies A B and C have high stock turn over which are 63.88, 75.43 and 71.22 all three companies exceeds the industrys average of 35 days which means that there could be a problem in their demand and supply due to which companies inventory is not easily converted into finish goods hence there are not able to effectively sale their products. Note: Company D stock turn over ratio cannot be calculated because of unavailability of required data. The industrys average of total turnover ratio is 0.9 time and in this regard all the four companies have good total turnover ratio which are 0.95, 0.93, 1.01 and 1.06 showing the good return on their assets. INVESTMENT There is no such parameter by which one can compare the earning per share with the industrys standards. However we can compare EPS among the four companies that EPS of companies C and D are 0.98 and 0.88 is comparatively good than the companies A and B of 0.54 and 0.56 respectively. As far as the position of best company is concerned company D is said to be the best company because of better ROCE 31.13 which means the company is earning highest profitability, EPS 0.88 indicated earning per share is very good and dividend cover 3.68 the shareholders of the company receiving handsome dividend. ANSWER 1 (B) Company D shows a good charm for the shareholders because its earning per share is higher is 0.88 as compare to other companies like A and B but slightly less to company C which EPS is 0.98 however company D also have better dividend cover of 3.68 which depicts that it is paying its shareholder more than any other said company pay however company C once again a big rival in payment of dividend has a dividend cover of 3.38. On the other hand management of company D plays a remarkable role in utilising the shareholders funds hence reducing the long-term liabilities option because of less long term liabilities company D also has to pay less amount of interest on these loans as compare to other companies. Therefore it is suggested to invest in company D from shareholder perspective. ANSWER 2(a) ANSWER 2 (A) CRITICAL ANALYSIS The net present value is a discounted cash flow approach to capital budgeting. The net present value (NPV) of an investment proposal is the present value of the proposals net cash flow less the proposals initial cash outflow. If an investment projects net present value is zero or more, the project is accepted, if not, it is rejected. In this case of Tridad ltd the NPV is -6384.24 which means the value is less than zero therefore the project is not viable for the company. ANSWER 2(B) The internal rate of return is 13% ANSWER 2(C) If a refinancing option (overseas loan) were to be taken then there are many risks that the company might face like FINANCIAL RISKS: forex risk hedges overseas government policies WAYS TO DEAL : There are couple of ways which can be use to deal with the said financial risks Loan with fixed interest rate Buy futures which will give the company assurity of the expected future cash outflow- Reduces uncertainty and any cash problems that could be used due to this. ANSWER 3(A) Proposed profit 91,552 Proposed profit 78,832 Break-even hours 1,393 Break-even hours 1,574 Break-even Sales 208,955 Break-even Sales 340,000 ANSWER 3 (B) Boris Plc has an operating profit of 91552 in scenario 1 and 78832 in scenario 2 at the sale turnover of 345600 and 497664 in scenario 1 and 2 respectively. For achieving the break-even at least 1393 hours in scenario 1 and 1574 hours in scenario 2 have to be sold out so that variable cost can be observed. Break-even techniques are based on marginal costing therefore fixed cost plays a significant role companys operating results and performance. In the long haul fixed cost needs to be fully observed hence absorption costing approach is critical to be planned in the long term decision making plan.

Molding of Society in Saramagos Blindness Essay -- Jose Saramago

To an extent, fear can be used as a way to mold society. The fear of terrorism set out by the event of 9/11 made it a more fear-driven world with growing minds of over analytical, blind, ignorant and assumable citizens, finger-pointing at others. But Jose Saramago's Blindness shows the possibility of fear molding our society. An epidemic of a bright, white blindness affecting all people, such brightness that no one would see anything but the white brightness itself, the novel uses this metaphorically as that we choose to ignore so much of the misery that goes on around us, the awful things that are happening in front of us, the despicable aspects of life. Instead, we chose to see what we want to see.   Ã‚  Ã‚  Ã‚  Ã‚  "Look here, blind man, let me tell you something, either the two of you get back to where you came from, or you'll be shot, Let's go, said the wife, there's nothing to be done, they're not to blame, they're terrified and are only obeying orders..." (Saramago 63) This scene involves the blind in the institution, specifically the doctor and his wife that came to ask a guard for any antibiotics for a wounded man. This and other scenes throughout the novel shows the panic and fear from society and the government of this epidemic of blindness rapidly spreading with no reason. And particularly found in this quote is the power and the ability to implant such threat and fear in the blind internees, who are not only afraid of their own life that's hanging by a string because of th... Molding of Society in Saramago's Blindness Essay -- Jose Saramago To an extent, fear can be used as a way to mold society. The fear of terrorism set out by the event of 9/11 made it a more fear-driven world with growing minds of over analytical, blind, ignorant and assumable citizens, finger-pointing at others. But Jose Saramago's Blindness shows the possibility of fear molding our society. An epidemic of a bright, white blindness affecting all people, such brightness that no one would see anything but the white brightness itself, the novel uses this metaphorically as that we choose to ignore so much of the misery that goes on around us, the awful things that are happening in front of us, the despicable aspects of life. Instead, we chose to see what we want to see.   Ã‚  Ã‚  Ã‚  Ã‚  "Look here, blind man, let me tell you something, either the two of you get back to where you came from, or you'll be shot, Let's go, said the wife, there's nothing to be done, they're not to blame, they're terrified and are only obeying orders..." (Saramago 63) This scene involves the blind in the institution, specifically the doctor and his wife that came to ask a guard for any antibiotics for a wounded man. This and other scenes throughout the novel shows the panic and fear from society and the government of this epidemic of blindness rapidly spreading with no reason. And particularly found in this quote is the power and the ability to implant such threat and fear in the blind internees, who are not only afraid of their own life that's hanging by a string because of th...

Humans or Robots? Essay

As Americans, we are told from a young age that in order to have a fulfilling life we must work hard to reach the American Dream. We must get an impressive degree; we must get married by age thirty to someone of the opposite sex; we must have two kids—one boy and one girl; and most importantly we must work a nine-to-five job, writing reports at a desk in a successful corporate business. If one does not fulfil these requirements, others expect that they probably were not up to par, or as deserving, as the other Joe Schmo who did. In Daniel Orozco’s short story, â€Å"Orientation,† the narrator is showing a new employee around the office, telling him/her about all of the rules that he/she must follow, about the personal lives of the other employees’, and about the â€Å"perks† he/she will have as an employee. By illustrating the corporate workplace as being void of any human element, the story argues that the workplace is an impersonal and a relentles sly unforgiving environment, and that people should be aware of this crisis in corporate America, and furthermore see the faults of the corporate workplace. The story begins with the narrator telling the new employee rules about his/her phone, and that he/she may not answer it or make any personal phone calls, unless it is an emergency. However, after the narrator tells the new employee what he/she must do in the case of an emergency call, the narrator describes the consequences to not following the rules by saying, â€Å"If you make an emergency phone call without asking, you may be let go† (484). This illustrates the company’s capacity for human emotion (which is obviously extremely low), showing that the company’s value of its rules is more important than any emergency. An emergency is something that comes up unexpectedly and needs to be attended to right away to fix the problem. In this case, the company has no empathy for its employees but rather for the efficiency of the business. The employees are expected to put their job before everything in their lives, even though a job is, in most cases, a source to suppo rt the other aspects of their lives. The narrator goes on to point out the receptionist who is a temporary employee, but is only labeled temporary because historically they always  seem to quit. The narrator states, â€Å"Be polite and civil to our temps. Learn their names. Invite them to lunch occasionally. But don’t get too close to them, as it only makes it more difficult when they leave† (484). The narrator is instructing the new employee to be â€Å"polite† and â€Å"civil† to the receptionist, which contrasts the human tendency to want to be friendly to co-workers. This illuminates the narrator as being robotic and emotionless, just like the company. The narrator and the company alike are incapable of genuine emotion, which is evident when the narrator tells the new employee to be â€Å"polite† and â€Å"civil† but to not get too attached. The emotional ability of the narrator is clearly forced when he/she tells the employee to be â€Å"civil† towards the receptionists, to â€Å"learn their names†, and to â€Å"invite them to lunch occasionally.† The low magnitude of what the narrator perceives as friendly is disturbingly unhuman-like. The narrator has no difficulty telling the new employee to put in the bare minimum of his/her emotional effort, by purely tolerating the receptionist, without being too mean or too nice to her. The narrator expects the new employee to be just as detached and emotionless as the company, because if he/she is not, it would only make it emotionally harder for him/her to endure the emotionless acts and values of the company. In another attempt to make the company appear good, the narrator tells the new employee about the comprehensive health plan that covers the costs of any family illness or tragedy. The narrator uses the example that if anything happened to any of Larry Bagdikian’s daughters, all expenses would be covered and that, â€Å"he would have nothing to worry about† (486). The irony behind this is that if an illness or tragedy happened to any of his daughters, he would have the illness or tragedy to worry about rather than the breadth of his health plan. Like any good father, he would fret about his child’s well-being above any financial costs. This piece of evidence has a strong connection back to when the narrator said that if the new employee ever made an emergency phone call without asking, the new employee would be let go. Another example of how the comprehensive health plan does not take away worry is when the narrator talks about how Barry Hacker’s wife died, and how she was completely covered but she has â€Å"haunt[ed] him† (487) since. The company’s comprehensive health plan shows that the company expects  family illnesses and tragedies to come up, but the company would rather make up for their lack of empathy during the emergency, when it is already too late and has turned into a tragedy. Although the company tries to make the comprehensive health plan look like a perk to the job, Orozco argues that it is more of a plan to compensate for the company’s faults and is purely intended to take employees’ attention away from the corrupt workplace environment. An ongoing pattern throughout the story that illuminates the strict workplace environment is shown in the repetition of, â€Å"you may be let go†. A good example of this is when the narrator states, â€Å"Feel free to ask questions. Ask too many questions, however, and you may be let go† (484). In a humane workplace, there are typically universal rules that, if broken, would result in an employee being fired. However, the company’s rules that will get an employee fired are all irrational. The company expects its employees to act without human error and to balance everything with perfect proportion. This is manifested when the narrator says to not ask â€Å"too many questions† but does not tell the new employee what that exactly means. The amount of questions that the new employee will perceive as too many is subjective, but the narrator sees it as an objective amount and expects the new employee to also see it objectively and without further clarification. The narrator goes on to explain the rules about the coffee pool and the microwave oven. When talking about the coffee pool, the narrator says, â€Å"You are allowed to join the coffee pool of your choice, but you are not allowed to touch the Mr. Coffee† (486). Immediately after, the narrator goes on to describe the rules for the microwave oven when he/she states, â€Å"You are allowed to heat food in the microwave oven. You are not, however, allowed to cook food in the microwave oven† (486). When it comes down to it, the company’s strict guidelines have little to do with the company itself. The rules for the Mr. Coffee and the microwave oven are both very simple and perplexing. Rules are generally used as safety precautions or for efficiency. Touching the Mr. Coffee and cooking food in the microwave oven have nothing to do with safety or efficiency, and have everything to do with the unforgiving and power-driven nature of the company. Through the absence of any human element, the story argues that the corporate workplace is emotionless and harsh and that it sends a negative message to corporate workplace employees. Orozco’s agenda behind writing â€Å"Orientation† was to articulate how corporate bureaucracies exploit their employees by subjecting them to irrational standards and by expecting them to work without human error. I agree with Orozco because corporate businesses tend to care more about the money and the success rate of the business, rather than their employees. This subjects the employees to neglect and in essence makes them slaves to their workplace. The message is not outdated, and the workplace conditions are currently, in my opinion, more taxing than the author intended to portray. The message that we should always be aware of the faults in the corporate workplace will never be outdated, and furthermore it is important to remember our history for generations to come so that the history of corporate workplace conditions does not repeat itself.

Vincent Van Gogh’s artwork ‘Starry Night’ Essay

Vincent Van Gogh’s artwork ‘starry night’ is a classic example of the post impressionism movement. Post-impressionist were artist who rebelled against the limitations of impressionism. They developed person styles that focus on emotional, structural, symbolic and spiritual elements they felt were missing from impressionism. ‘Starry Night’ was created in 1889, earlier that year Van Gogh decided to enter the asylum at Saint-Rà ©my. ‘Starry night’ was inspired by the view from his window in the asylum. The painting was done on canvas with oil paints. The height of the paint 73.70cm & the height being 92.10cm. Van Gogh’s night sky is brimming with energy and it contrasts with the silent village below. The town he depicts in Starry Night is somewhat from his imagination. Though parts of it related to the view of the village, such as the church. Van Gogh includes a cypress tree in the left foreground which gives off an eerie mood. The colours are deep and rich the lines are spiral and curved, the painting is top heavy and the stroke thick and rugged. The sky is organic, it spirals and the colours are deep and rich. The town below is barely noticeable in comparison to the sky which draws all your attention. The Cyprus is gloomy and coarse. It’s spikiness and darkness makes a negative space. â€Å"Throughout his career, Vincent van Gogh (Dutch, 1853–1890) attempted the paradoxical task of representing night by light. His procedure followed the trend set by the Impressionists of â€Å"translating† visual light effects with various color combinations. At the same time, this concern was grafted onto Van Gogh’s desire to interweave the visual and the metaphorical in order to produce fresh and deeply original works of art.† –MoMa (museum of modern art.) Van Gogh briefly yet fulsomely explores his special relationship with the darkness. His colours provide and tendency but also an urgency. The clashing of all the colours is exaggerated and visually dramatic. The dominance of the yellow in contrast to the blues; all of the colours complement each other. There are rich blues that sink into greens then into yellows. It looks chaotic, but it’s really very orderly. The landscape is bright, but used to capture the night time. We can tell by the yellow lights in the windows–little splashes of light that bring a vast balance to the bright stars in the sky. This painting is all about balance and harmony. The fact that Van Gogh had painted this from his mental image may have contributed to this piece having such a strong sense of mental dislocation and emotional intensity. One almost feels as if he was hardly  able to contain his feelings and that all his angst and passion seem to just splatter all over the canvas. That it was actually the emotions that were moving the brush rather than his hand. Vincent creat es a perfect balance with line, the contrast between the spiralled night sky and the rough parallel curved Cyprus creates a lovely abstract image. The space and perspective created using line to emphasize the focal points of the painting. The large cypress tree in the foreground should dominate the painting, but we’re drawn to the other elements–the moon, the stars, and the swirling sky because of the definition in their lines. It establishes perspective. It’s definitely in the foreground. The village is in the middle ground, the mountains and sky are background. It’s an amazingly calculated setting. The wavy, turbulent night sky almost mimics the sweeping hillside; makes for a very spiritual feel that carries through the painting. Compared to the human side of the painting (the town) which is very geometric and structural. Which makes you wonder, which part is chaos and which part is formulated? I feel that the town relates to Van Gogh’s life. It’s pretty quiet, everyone’s lights are out while they’re asleep totally unaware of the intense night sky that’s full of life, it makes me feel like he was trying to inform viewers of the ignorance of individuals. I think the village accurately represents a world, all of the people so unaware of raging passions that are going on around them. However to understand starry night to full extent, we must look at the big picture. Vincent Van Gogh was one of the great postimpressionist artists. Postimpressionism was basically a rebellion against impressionism, which believed that art should reflect reality with natural colour and lighting. Postimpressionists believed that art is not meant to imitate form, but to create form. These artists took some inspiration in the world and then painted their world according to their own perceptions. As Van Gogh himself said, â€Å"We may succeed in creating a more exciting and comforting nature than we can discern with a single glimpse of reality.† They had no fixed style – their personal styles reflect on personalities, emotions and soul. Many critics say his bush strokes, odd shapes and painting style were ‘loony’. I don’t think so, tormented and troubled? Maybe yes. But crazy? No! I think Van Gogh executed this painting beautifully, and he knew exactly what he was doing. My interpretation of this artwork is probably different to many, as every  individual has a different one. Everybody seems to be using different codes to decipher this piece. Truth being, no one can really know what Van Gogh’s own interpretations of ‘Starry Night’. For me, I’ve always thought Van Gogh was this tragic, anger-fuelled artist, who wished to do the best for humanity he was capable of. This painting spoke to me of belief and love of gods wonderful creations yet also the unmistakeable feeling of loneliness as if no one really saw things like he did.

Dinner at the Homesick Restaurant essays

Dinner at the Homesick Restaurant essays A wise man once said There are no perfect people in the world, just perfect intentions. This statement exemplifies Pearl Tull. Pearl is the centerpiece of Dinner at the Homesick Restaurant; a novel which tells the story of her life through the eyes of the people she loved most, her children. Dinner at the Homesick Restaurant, by Anne Tyler, is a bittersweet novel which demonstrates how one mothers perfect intentions became just the opposite and turned what should have been an ideal family into a group of torn-apart adults who only have a vague idea of what a family should be. Late in her time, as her life was drawing to a close, Pearl Tull laid in her bed with her favorite child, Ezra, nearby. Pearl had become almost completely blind and was about to die, but while her eyes could not see her mind was sharp as a needle. Thoughts rolled in and out of her mind: what should have been, where Ezra should have gone to college, the husband she should have with her, the care her daughter Jenny should have taken about her looks, and most importantly the life she should have had. Pearl had intended nothing but the best for herself and her family but things did not seem to happen the way they should have. Pearl remembers when her intentions first began to sour and turn bad, like milk left in the heat. Her husband Beck, a salesman for the Tanner Corporation, had bought a bow and arrow set for the children. In his eyes this would create the opportunity for the perfect family trip that could bring the family together. The entire family went out on that Sunday, Jenny (the youngest), Ezra (the gentle one), and Cody (the oldest and most troublesome). Cody became extremely upset over Ezra doing something better, acted impulsively and caused an arrow to be shot unexpectedly, hitting his mother in the shoulder. Pearl remembered the trip clearly, as did Cody and Beck. Cody remembered, &...

Lotus Bakery, Case Study Essays

Lotus Bakery, Case Study Essays Lotus Bakery, Case Study Paper Lotus Bakery, Case Study Paper Lotus Bakeries NV International case study Bart Bauwens Director Export November 2010 Personal introduction Bart Bauwens – 1967 Master in Business Economics University of Ghent, Belgium – 1991 Master in Business Administration – National University of Singapore – 2008 Specialisation in Export Management University of Antwerp, Belgium 1/1/2000: Start with Lotus Bakeries Director Sales Marketing Lotus Bakeries Asia Pacific : 1/11/2003 – 31/07/2008 Since 1/08/2008: Director Export Aim of this lecture : Introduce you shortly to Lotus Bakeries, our products and our structure and link it to our export strategy Go over some very simple basic principles to take in consideration in export with focus on 4 P’s Case: introducing Lotus in China Challenge you to think beyond the known and see international business with different eyes Q A. Contents : 1) Who is Lotus Bakeries ? 1. History 2. Products 3. Organizati on 4. Results 5. Corporate Strategy 6. Realisation most important projects 2) Why exporting ? 3) How to start the export adventure ? 4) Case : Introduction of Lotus in China 5) QA 1) Who is Lotus Bakeries ? 1. History 932 1974 1988 2001 2006 2008 Foundation Lotus NV Merger with Corona IPO Lotus brand Acquisition of Koninklijke Peijnenburg (NL) Acquisition of Anna’s Pepparkakor (SE) 2. Products Caramelised biscuits Gingerbread Cakes Waffles Pepparkakor Caramelized biscuits Gingerbread Cakes Waffles Pepparkakor 3. Operational organisation Corporate headquarters in Lembeke 3. Operational organisation Corporate Executive Committee Group Management Team Northern Eastern Europe Belgium Netherlands France UK North America Export 3. Operational organisation Production plants Belgium: 4 France: 2 Netherlands: 3 Sweden: 1 Canada: 1 3. Operational organisation Production plants Canada: Calgary F: Comines Briec SE: Tyreso NL: Enkhuizen, Geldrop, Sintjohannesga B: Lembeke, Oostakker, Meise, Courcelles 3. Operational organisation Logistics centre Belgium – Central logistics centre in Lokeren for Belgium, France, Germany and export 3. Operational organisation Own sales organisations EUROPE San Francisco: USA Canada Singapore: Asia Pacific 3. Operational organisation Other export markets Export department in Belgium for Europe and Middle East Cooperation with specialized importers 4. Results 2009 Evolution of turnover – in mio EUR 300 280 260 240 220 200 180 160 140 120 100 56,7 224,5 179,3 152,3 261,1 2005 2006 2007 2008 2009 4. Results 2009 EVOLUTION OF TURNOVER in millions of EUR Evolution of turnover 2009 – in mio EUR 275,0 250,0 225,0 200,0 175,0 150,0 125,0 100,0 75,0 50,0 25,0 0,0 1987 1994 1995 2001 2002 2009 1988 1989 1990 1991 1992 1993 1996 1997 1998 1999 2000 2003 2004 2005 2006 2007 2008 4. Results 2009 To tal turnover 2009 261. 1 mio EUR Evolution Compared with 2008: + 1. 7% Like for like: stable evolution in 2009 versus 2008, taking in account: Takeover Anna’s Divestment Harry’s Benelux Falling sales Jaffa Cake Bars with expiry of the contract with Mc Vities Geographical turnover 2009 per area N-America 6,1% NE EU 8,1% UK 5,1% Export 5,1% Belgium 30,5% France 14,0% Netherlands 31,0% REBIT and REBITDA 2009 mio EUR 2009 2008 Evolution % Turnover Depreciation and amounts written off REBIT REBITDA 261. 1 (12. 1) 256. 7 (11. 0) + 1. 7 + 9. 8 34. 6 48. 2 34. 0 45. 7 + 1. 6 + 5. 5 REBIT and REBITDA 6 m 2010/ 6 m 2009 mio EUR Turnover Depreciation and amounts written off REBIT REBITDA 6 m 2010 6 m 2009 127. 2 (5. 6) 17. 5 24. 3 Evolution % 125. 9 (5. 5) 16. 1 22. 7 + 1. 1 + 3. 2 + 8. 8 + 7. 4 5. Lotus Bakeries growth strategy General theme of our strategic choices We focus our growth objectives on xpanding our best performing products†¦ †¦not on ‘fixing’ weaker performing products We believe that†¦ â€Å"The better a product is performing, the further it is away from its full potential† 5. Lotus Bakeries growth strategy Choices â€Å"To become the number 1 branded leader in our specialty bakery products by maintaining a clear superior taste experience. We want to achieve sales growth ahead of market growth to create room for more investments into the market. † Original Caramelised biscuits : drive to full potential Pepparkakor: become clear leader in Nordics and focus on US + Export to Japan. OCB spread: make the success sustainable in home countries Gingerbread: sharpen positioning and invest behind stars Waffles: develop star products with international potential Cakes: invest behind stars Private label: be very selective Specific growth objectives based on consumer insights (penetration, frequency, value) Strong trade marketing capabilities to win the war in the store Sharp communication on consumption moments linked with brand essence Format innovations to expand star products Maintained lean and flexible supply model to follow the stars and trade activation 5. Lotus Bakeries growth strategy TOP culture TEAMSPIRIT PASSION OPEN DIALOGUE We are using 3 main brands: Lotus, Peijnenburg and Anna’s: Lotus is the main international brand Home markets NL Speculoos BE/FR Nordics International Pepparkakor Spread Ginger bread Waffles Cakes 6. Realisation most important projects. 6. Realisation most important projects. 5. New corporate website 2) Why exporting ? Geographical objectives Caramelized biscuits: become a global player as market- and brandleader. Geographical objectives Gingerbread : become market- and brandleader in The Netherlands, Belgium, France Geographical objectives Cakes : originally regional. Market- and brandleader in the local market of each speciality. Geographical objectives Waffles: strong presence in countries with own sales office. Geographical objectives Annas Ginger Thins: maintain leading position in Scandinavia and introduce it world wide. Geographical objectives Diversification of the market Need for new turn over Competition in home market Demand from abroad Unique product to bring to the world Love to travel 3) How to start the Export adventure ? How to start the export adventure ? Analysis and home work SWOT – Analyse 5 Forces Model of Porter McKinsey 7S Model Go – No go Practical and start 4 P’s SWOT Analysis 5 Forces Model Porter What determines the average industry profitability ? 7S Model What are our core competences on Company level ? Go – No go Concentric approach Go ? Start 4P’s or 7 P’s 4 P’s More in production oriented industries Product Price Place Promotion 4P’s or 7 P’s 3 extra P’s More in a service industry People Process Physical Evidence 3. 1 Unique product and unique concept for export Some questions on the product The product for export is not the same as the product for your domestic market: Why? Some questions on the product Which products can I sell in export? Why should I export this product? Do I have to adapt the taste, shape, details of the products? What about the local rules in f. i. food safety? What about the local rules in packaging and labeling? What about the size, weight, colour,†¦ of my product? Is my packaging suitable for overseas export (transport, palletisation,†¦. ) Some questions on the product Do I have a story on my product or an unique concept? Does my product requires special production methodes, different from the methodes used for my domestic products? Do I need to do more indepth research? 3. 2 Price structure for export Bott om up calculation Cost price calculation: how much does my products cost basically? Raw materials, labour, overheads, internal transport, warehousing, General Administration costs, †¦ How much gross margin do I need – want ? Bottom up calculation Which Incoterm do we use? Ex Works - inside EU FOB - overseas Others: liability? (CF, CIF,†¦) Bottom up calculation Extra costs for export? Extra packaging extra labels Transport: refer or not? Special transport modus? Extra people involved? Extra documents (certificate of origin, health certificate, transport documents, †¦) Insurance Bottom up calculation Extra costs for marketing support overseas Sampling degustation Introduction Listing fees Actions and promotions Local sales team? Instore activities, publicity, advertising, †¦ Top down check Competition Who is it and what type of products do they sell What is their pricing level? Top down check Market How much spending power do peopl e have? What proportion of that power is spent to products like mine? Is the market price sensitive or not? Potential extra costs barriers Potential Extra Costs Import duties Exchange rate: cost of money Potential extra costs barriers Potential Barriers Tarrifs Import duties, Transit duties (India),†¦ Non-Tarrifs Rules, laws that change,†¦ F. i. closure of Chinese ports during Olympics 3. 3 Place : Local Distribution in export What kind of local distribution ? Different forms of partnership in distribution depending on how complex you want to go Agent : intermediair between you and potential clients. You sell to the local client, the agent gets a commission. Importer: you sell directly to him; he markets your product Importer wholesaler What kind of local distribution ? Different forms of partnership in distribution depending on how complex you want to go Representative office: check the market Sales office: part of own organisation Joint Venture: check the market Local production: own local company Be prepared Who is our local partner ? Checklist. General information: name, address, phone numbers,.. How is he structured? Who are his clients? Geographic structure: e. g. in China: is he all over the country? Own sales people? Logistics: does he has his own warehouse and trucks? How is he organised? What other products does he import – distribute – manufacture ? Be prepared Who is our local partner ? Checklist. Conditioning of the products locally: refrigerator or not, stock capacity, how will he handle our products? Is he a brand builder? Is he market leader? Exclusivity or not? Territorial protection? How to check? Via internet or own network etc Via banks, Chamber of Commerce, business Clubs,†¦ Via Embassy or FIT 3. 4 Promotion : Export marketing Export marketing Brand or Private label ? OEM ? What does our brand means in that country? What is our brand positioning? What is our target public there? Export marketing What actions ? Sampling and tastings How to measure the impact of actions? How to get the exact figures? Nielsen , GFK,†¦ Export marketing Local rules on advertising ? Any restrictions ? Anything we can’t do ? Export marketing Co st of marketing actions : How much budget do we need ? How much is paid by our local partner ? Cultural issues Cultural: position of men and women? Religious rules (written or non written) Language Colours Political issues: avoid . 5 People : Internal Structure Internal structure Do we have an export department ? Do we need an export manager? Who will do the back office? Can we be reached the whole day? Do we master the languages? Internal structure Export needs to be structured Focus leads to succes. Other departments Logistic department : Inter company transport Transport to harbour Export documents Other departments Quality management : What rules? How to use them in a commercial way Other departments IT department : Internet connections SAP Other departments Finance department : Export cost money Other departments General management : Everybody in the company must believe in export Communication with collegues and management: personal PR Take everybody with you in the story 3. 6 Process : Process Procedures, flows, processes etc. by which services are consumed : How does the supply chain go from our suppliers over our company all the way to the end consumer of our product or service? How do we manage and controle those processes? Audits? ISO? 3. 7. Physical Evidence : Physical evidence The ability and environment in which the service is performed What tools do we need to perform and deliver? How can we measure our clients needs and expectations ? How can we meet these expectations ? How to reach customers with other expectations ? 4. Case : Introduction of Lotus in China 4. 1. Prospection phase Prospection phase Since 2000 we started to follow the Chinese market and tried to get insights How is the market organised and structured Who are the local and international players in the market – production and sales ? How does the supply chain looks ? What type of consumers do we have and what is the segmentation we can do ? Prospection phase Partner selection : done by 2004 How do we want to enter the market ? No own production No own company No direct delivery to the retailers ? Via an importer They know the market They take ownership and responsability Prospection phase Partner selection : done by 2004 Who are the import companies? What is their strenght and potential ? What kind of contract do we have ? Analyse 2009 : Analyse of existing partner in view of challenges in growth and logistic power for world expo 2010 : new partner selected 4. 2. Start up phase Start up phase : Products : Only speculoos Focus on coffee + cookie concept Single wrapped packs and family packs Start up phase : Region : China is too big to be seen as one country Different languages Different cultures Different eating paterns †¦ Where do we start ? Shanghai Rest of China (e. g. Carrefour) 4. 3. Growth phase Sales marketing support 2010 : Sales are supported based on a marketing plan What action : sampling and tasting, TG/gondola, 2nd placement†¦ Cost of actions Estimated volume and sales Agreed by Lotus Bakeries Sales marketing support 2010 : Support : Mostly in free sampling goods, participation to exhibitons, tastings †¦ Pricing situation Mostly our price level in the trade is OK. We are cheaper priced then high end brands like Bahlsen, JDS etc†¦ and of course higher priced then local manufactured products. Positioning : sophisticated (from Europe), yet accessable. Brand salience in China Challenges : Need to translate our brand salience and visualise this link with coffee consumption at home. Brand salience in China Challenges : Consistency in our communication: Look and feel of new OCB packaging Sampling booth Website: www. lotusbakeries. cn Action and promotions Brand salience in China Challenges : Technical : how do we make publicity ? What kind of setting ? What kind of models ? Sampling in the basis Possible sampling places and moments ? World expo at Belgian Pavillion Retail in Shanghai during the expo period In atrium or shopping centra Street : sampling in Nanjing Lu, Huaihai Lu and other main shopping streets Bars, hotels†¦ during night events ? Exhibitions : Food Hotel China, Sweets China, at the entrance and corridors, in our booth†¦ Sampling @ Expo In 3 locations : at the entrance of the Belgian Pavillion, in coffee shop and in shop Lotus has developped the wrapper and will give 8. 00. 000 biscuits for free 1 biscuit per second Biggest sampling action for Lotus ever Sampling @ Expo The focus is on one pack : OCB 25X1 which is sold in the pavillion at the same price as downtown Shanghai (22 RMB) Local coordination by PAF trainee Sampling @ Expo Queuing for the Belgian Pavilion Queuing for the Belgian Pavilion sampling sampling sampling sampling sampling In the shop In the shop In the shop In the shop In the shop Questions ? Thank you for your attention www. lotusbakeries. com